Form Us With Love is Bringing Prototypa to IIDEXCanada

Form Us With Love is Bringing Prototypa to IIDEXCanada

Swedish studio Form Us With Love will lead an evolving initiative at IIDEXCanada called Prototypa that’s all about – you guessed it – prototyping. Here’s why you should check it out.

When most think of the Stockholm design studio , they think of the home products and essentials and design-driven watches it produces. While the studio has earned admiration for its ongoing partnership with Ikea – particularly in developing circular-economy products for the mega-brand – it has also developed an intriguing series of workshops called Prototypa, which focus on the process of prototyping in a very public way.

Form Us With Love is bringing Prototypa to IIDEXCanada.

Prototypa at the Somerset House in London. Photo: Daniel Weill

The workshop enlists local designers to come to a communal table and, as a group, to discuss, think and map out solutions for various design problems. Essentially, the workshop is a type of open-source exchange of information. The public is welcome to join.

The first Prototypa was unveiled at last year, with the goal of creating a dialogue between designers, industry and the public during an event that draws out both professionals and nonprofessionals. Its success has led to more iterations, at , for instance, and more recently at London’s Somerset House during the. Its first North America stop will be at Toronto’s building expo, which opens on November 29.

Form Us With Love is bringing Prototypa to IIDEXCanada.

Prototypes line a communal table at London’s Prototypa. Photo: Daniel Weill

So, what is Prototypa exactly? Think impromptu theatre, or something along those lines. According to Form Us With Love’s operation manager/project manager Allon Libermann, the workshop is a “platform as a means to take ideas into reality.” Each event has varied, depending on the venue and the designers who partake. The key player is the large table, which Libermann calls the “unifying element,” where the idea-sharing happens. It’s the catalyst for sparking discussions about design philosophies and ideas.

Prototypa, notes Libermann, has involved designers ranging from to synthesizer maker to  to colleges to design studios. “It’s interesting to see how varied prototyping can really be,” he says. “We’ve had a range of perspectives. Architects may use prototyping to engage directly with communities before even putting the design down on paper, whereas designers may find humble materials and rough mock-ups more telling about a design than the mass-produced product.”

Form Us With Love is bringing Prototypa to IIDEXCanada.

Photo: Ed Reeve

At IIDEXCanada, Prototypa will be set up inside a white inflatable theatre, and the invited participants are such local talents as  creative director Thom Fougere, co-founder Brian Richer, and industrial designer . “For this edition of Prototypa we looked to Toronto’s thriving design scene to emphasis the creative exchange between designers and brands.”

Visit Prototypa at IIDEXCanada, November 29 and 30, at the Toronto Metro Convention Centre, North Building.

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